The Pioneer Woman

Food Network Star Ree Drummond is the talented creator of The Pioneer Woman brand. In direct collaboration with her, my team created a variety of products offered exclusively at Walmart. Her customers love the mix and match, flea market style, and are collectors at heart. Each season a new pattern collection is launched. Her product explodes with heritage florals and bright colors which engage the hyper fan and keep them looking for new ways to use products in everyday life.

Role: VP of Design over all products including hard home, soft home, hardlines, and Outdoor